We cross the range of business books - from neuroscience to social media. We are proud to serve them. How will you help me sell my book? That said, we are always interested in great ideas and open to reviewing your project or concept. Ideapress uses Ingram for retail distribution. First define who your three best customers are and what makes them special.
What services do you offer in house versus using vendors? Joe Dalton Joe Dalton has been helping companies to get better results from their sells and marketing pipeline. We handle printing, logistics, project development, and we provide full distribution for all of our projects through Ingram Distribution. We don't take on vanity projects and we invest our time, attention, heart and soul into the projects we agree to publish. The digital marketing is a ClickSand trap we need to avoid and Bill tells us how. We take care of all the professional details from proofreading to indexing.
These are the types of orders and situations we excel at - and our goal right now is to be the best at this one genre without expanding too fast or wide. Almost immediately, many of his fellow authors and colleagues began asking if they might benefit from the same model and Rohit started speaking with his wife Chhavi about how they might turn this ecosystem into something that might work for other authors. I always wondered how weed companies deal with federal related struggles. Candidly, we want our authors to know that the real effort to sell and promote their book will be up to them. Another great pod cast Josh! It encourages an adversarial mindset, breaks customer rapport, and sets the business up to be taken advantage of by the online marketer. Through our relationships, we typically not only see our books in retail stores, but often work with our authors to place books in airport bookstores and other retail venues as well.
All of this can be damaging to a business because it causes the business to view its customers as a commodity. Bill Troy is an Inc. For his new book Non-Obvious, he pulled together an expert team and published his fourth book under a new imprint he called Ideapress. Our role is to help advise our authors on tactics they might try and also to recommend proven resources they can hire such as top notch publicists, coaches, marketers and web developers for your project. Bill Troy is an Inc. Though you do pay up front, we are very transparent about costs and also help you to map out the financial commitment to help determine how you can make your money back. My guest today, Bill Troy, a marketing genius several decades experience shares how false this is and, in actuality, could destroy your business.
Digital marketing is an ever changing menagerie of complexity. Our books, and our authors, are indeed brilliant. Then, identify where those best customers came from. In Clicksand, Bill compares giant firms like Hubspot, Google and LinkedIn, as well as local agencies and consultants, in towns big and small, to snake oil salesmen of the 1800s. How much does it cost and how do you make money? We are already full on our projects for most of 2019. So what can a business do to avoid being caught in the online marketing trap? And lastly, adopt the 1-to-1 model which encourages purposeful relationships and two-way communication such as tracking response and reply rates. In addition, we have signed and committed to the industry standard for quality, services and selectiveness.
Everything we do and offer is built from tools, relationships, tactics and lessons we have learned from launching our own books and publishing projects. We engage top designers and layout teams. Ideapress Publishing We Publish Brilliant Business Books. Ideapress Publishing is an author centric publishing company. Bill Troy is the founder of , and author of the forthcoming book,.
Program: Bill Troy will share the big ideas from his forthcoming book, ClickSand: How Online Marketing Will Destroy Your Business And The Unlikely Secret To Saving It , an explosive wake-up call and warning for business owners about the dangers and hypocrisy in online marketing. Do I have to pay to publish my book with you? The truth is, that's the better option for everyone. Mentioned in This Episode: About the author, Josh Josh Brown is a franchise and entrepreneurial attorney that helps buyers, owners, and expansion-minded businesses find success through franchising. . That is sadly lacking in the publishing industry. We work with top experienced editors and writers.
The ultimate measure of our confidence in this model comes from the simple fact that we are also our own customers. Bill founded , a global market research firm, in 1997, and still leads that company today. In particular, we aim to solve these six frustrations of modern publishing: In a world where anyone can publish a book with ease - being an author is in danger of losing the credibility that it once had. Tips for turning a concept into a company From honing your pitch to getting your first customer Entrepreneur Success How and where to get the cash you need to grow How to navigate hiring, taxes, legal and more Making the right connections at the right time The news and trends that matter to you The latest buzz and networking opportunities. Thanks for sharing this one! Six years ago, Bill founded his second company,.
They know that the 1-to-1 model works, and they actually use it themselves instead of the online marketing approach they are selling. Rather than force you to use the same resource for every project, we can pull together the best team to work on your project. Business books have multiple sales models, from large corporate bulk orders to conference or event based sales. And we stand by them with pride. We do this by only using the most experienced freelance talent in the industry on our projects - usually people with 20+ years of experience in the industry. When not working on his two businesses, you can find him on the golf course or spending time with his wife and three beautiful daughters.
On the financial side, we treat every project like a startup by sharing equity in every project and only charging a fair commission usually 15-20% to cover all the services that we provide. Why don't you publish books in other genres? Unless of course they are written into stories where they are pulled out of stones by kings. We exist to help insightful experts publish their valuable ideas with more credibility. If you enjoyed this interview, please leave us a review on iTunes. We make our money through a flat commission across all the services that we provide - usually between 15% and 20%. As many authors know, hardly any publishers do distribution themselves - they all partner with the same distributors for the most part to make book titles available to retail bookstores across America.